Sales

Discover winning insights to align your team, hit your goals, and scale your success.

Crash course in key account management: How to improve your KAM strategy
If you haven’t created a key account sales strategy specifically for your business and your clients—or if you are looking for ways to improve your current key account management process—take a look at our tips.
Topics:
- Sales
How to write a follow-up email in 4 steps
Only 24% of sales emails are opened. The average person deletes 48% of the emails they receive every day. In other words, you’ve got to knock it out of the park when you write a follow-up email to prospective clients.
Topics:
- Sales
The outside sales process handbook
Your guide to the outside sales process—what it is, when to use it, and how to improve it.
Topics:
- Sales
5 sales pitch steps you can learn from "Tommy Boy"
Never thought you’d receive career advice from a Chris Farley movie? Think again. Lucid presents 5 sales pitch tips, courtesy of “Tommy Boy.”
Topics:
- Sales
Sales prospecting tips: 5 advanced ways to improve your process
Before you head out on your next sales prospecting endeavor, take a look at five sales prospecting tips that can make you more successful.
Topics:
- Process improvement
- Sales
The 4 steps to SPIN selling
SPIN selling is designed to empower your sales reps to create real connections with customers. Learn how to hone your sales skills with SPIN selling.
Topics:
- Sales
How to close a sale: 7 tips for sealing the deal
Ready to bring that deal across the finish line? Read on for some essential steps on how to close a sale.
Topics:
- Sales
5 cold calling tips that lead to successful sales
Get the most out of your cold calling sales strategy with concrete steps every business and salesperson can use to engage with customers—from the first point of contact and beyond.
Topics:
- Sales
What is BANT and how can it streamline lead generation?
What is BANT? BANT is considered the old-school, go-to method of sales and lead qualification. It's an acronym for budget, authority, needs, and timeline, and it is a type of sales lead qualification process designed to identify leads worth pursuing.
Topics:
- Sales
Master the 5-Step Email Marketing Funnel
A well-thought-out email marketing funnel and campaign have the power to turn browsers into shoppers and one-time fans into lifelong brand ambassadors.
Topics:
- Sales
Definition and examples of the consumer decision-making process
Review these steps of the consumer decision-making process and put yourself in the customer’s shoes to make an impact with your sales or marketing.
Topics:
- Marketing
- Sales
How the Customer Development Methodology Can Save Your Startup
The customer development methodology will help you succeed where other startups fail: you have to pay attention to the customer. Learn how!
Topics:
- Sales