Marketing

Uncover our best tips for aligning creatives and crafting campaigns that delight customers while driving goals.

How to use storyboarding for marketing and business development
Storyboards are no longer confined to film. Teams organize ideas with storyboards in every industry. Learn how and why.
Topics:
- Product development
- Marketing
What is a mockup? A deep dive into the design essential
Learn about the components and kinds of a mockup and why you should push for a mockup before moving forward with any launch.
Topics:
- Product development
- Marketing
4 ways to improve communication between marketing and sales
Close deals faster—together. Learn four different strategies that marketing and sales teams can use to improve workplace communications, uncover bigger opportunities, and increase overall revenue by working together.
Topics:
Making customers for keeps: How to win with retention marketing
Keeping a customer coming back for more—increasing their lifetime value and even turning them into a brand advocate—requires a thoughtful, strategic retention marketing plan. Learn what retention marketing is and how to develop a retention marketing program.
Topics:
- Marketing
Product positioning: Key elements and strategies for success
Before you launch a product, you need to establish where it fits in the market, how it’s different from existing products, and why your customers should care. This is called product positioning—and this article will show you how to approach it.
Topics:
- Marketing
- Product development
How to Develop a Successful Video Production Workflow
Managing video production requires input from many different teams, creatives, and contributors—and that can get messy fast. To stay on top of everything (and deliver great content), learn how to build a strong video production workflow.
Topics:
- Marketing
- Process improvement
Marketing mix 101: How to use the 4 Ps of marketing
A marketing mix could be your golden ticket to developing a product that rises above your competition and brings value right to the customer.
Topics:
- Marketing
4 phases of a winning content marketing funnel
The content marketing funnel visualizes the journey that potential customers go through when considering a purchase. Learn how to create one and what types of content marketing you can try.
Topics:
- Marketing
Definition and examples of the consumer decision-making process
Review these steps of the consumer decision-making process and put yourself in the customer’s shoes to make an impact with your sales or marketing.
Topics:
- Marketing
- Sales
Make informed decisions with the marketing research process
Find all the answers you need to achieve marketing success. Read our article to learn the 5 steps of the marketing research process.
Topics:
- Marketing
How to create a marketing plan template you’ll actually use
A good marketing strategy serves as a map for your team, leading you toward success. Use our free marketing plan template to get started with yours!
Topics:
- Lucidchart tips
- Marketing
How to refine your marketing funnel and earn devoted customers
Marketing teams can use the marketing funnel to see how customers find their company and why they choose it. See how to make one in Lucidchart!
Topics:
- Marketing